Data centers are vital components of retail operations in the modern world, delivering digital services and online customer experiences. Shoppers now demand a highly personalized and relevant experience when interacting with brands, be it online or in a local store. Tailoring a campaign or experience to individual customer needs requires a great deal of data and information.
If you have an online store, it’s more important to choose a good ecommerce hosting provider than you might think. Too many businesses fail due to terrible loading speeds, poor security, and improperly managed web servers.
Things to look for in Data Center Infrastructure for Scaling up eCommerce
Dedicated Data centers provide a much more secure foundation for eCommerce infrastructure than most cloud-based solutions. That’s because data centers offer more reliability and flexibility when it comes to designing and building network services. Here are a few things to watch for when evaluating the suitability of a data center.
1. Enhanced performance and security
Choosing a dedicated hosting provider guarantees maximum uptime for your website. Shared hosting is often best for websites with low to medium traffic. If your website receives a lot traffic, though, dedicated servers provide more stability and reliability than shared hosting.
With a dedicated server, you can also be sure that you aren’t sharing space with a malicious website or a potential spammer. Dedicated hosting allows enhanced security, particularly important for companies handling sensitive transactions over FTP or SSL.
2. No overhead for purchasing or maintaining equipment
If a company needs a dedicated server, but doesn’t have the time or resources to manage a server themselves, dedicated hosting is a low-cost way to access the resources of a full server. A dedicated hosting provider handles the cost of building and maintaining server equipment, reducing the overhead for a business purchasing server space, and improving their return on investment.
A dedicated server allows a client the flexibility of customizing the server to the clients unique needs for CPU, A dedicated server allows organizations a customizable server environment that fits their needs RAM, disk space and software.
Every eCommerce company has plans to grow and to grow fast. Data center infrastructure makes it possible to add new hardware assets quickly without having to rethink broader power and cooling infrastructure needs. Furthermore, the extensive connectivity options available to data centers make it possible that are flexible enough to facilitate a true digital transformation for online retailers.
40% of online shoppers will abandon a webpage if it takes more than 3 seconds to load. Additionally, 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.
Why Good eCommerce Infrastructure Matters
Having the right IT infrastructure in place to support an eCommerce marketplace is important because it is one of the biggest factors in ensuring network reliability. While user experience is a critical element of any eCommerce platform’s success, even the most elegantly designed customer portal will fail to catch on if it keeps crashing or is routinely slow and unresponsive. Even if retail services only go down for a short period of time or if the outage only impacts a small percentage of users, the potential fallout of this downtime can be massive
Security Matters!! When customers use their credit card information to make online purchases, they want to know that information will be kept safe and secure. Building an eCommerce platform on secure infrastructure that keeps data well protected and adheres to the leading compliance frameworks should be an absolute requirement for any company hoping to build and retain trust with their customers.
With Dedicated Servers offered by Servers and Colo you can be rest assured that your business is safe and secure!
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